Health & Wellness Hub
An AI-guided mental health and wellness hub that makes it safe and easy for 250K associates and their families to find care, resources, and support.
Role:
UX Design / User Flow / AI Matching
Users Impacted:
240,000
Tools:
Figma / Miro / User Interviews / Usability Testing
Results:
30%+ User adoption / 83% User satisfaction
Overview
User Problem
Associates struggled to find mental-health and wellness resources across multiple portals, hotlines, and PDFs, often giving up before accessing the help they needed.
Business Problem
Low utilization of existing benefits meant the organization was paying for services that employees could not easily discover or trust, while burnout and turnover risks remained high.
Success Metrics
Increase engagement with mental-health and wellness benefits.
Reduce time to find relevant care options.
Improve associates’ confidence that the company supports their wellbeing.
Research
Overview
I partnered with HR, benefits, and clinical vendors to map the end-to-end journey of seeking care—from first signs of stress to booking an appointment and ongoing follow-up.
Key Findings
Employees did not know which benefit applied to which life situation (stress, grief, finances, family).
Stigma and privacy concerns made people hesitant to use company-branded resources.
The language and navigation of existing tools felt clinical, not human, which discouraged first-time use.
Design
Wireframe
I created low-fidelity flows for a single, conversational hub that asked plain-language questions about how someone was feeling and what they needed, then mapped responses to the right services behind the scenes.
User Testing
Moderated sessions with associates across roles and regions helped refine question wording, tone, and recommendations. We iterated on how to show urgency guidance (self-help vs. talk to someone now vs. emergency) without overwhelming or alarming users.
Hi-Fidelity
The final design introduced an AI-guided experience with simple card-based recommendations, anonymous entry points, and clear next steps like “Talk to a counselor,” “Explore self-guided tools,” or “Get financial support.” Visual design intentionally felt calm, inclusive, and non-clinical.
Care That Meets You Where You Are
A guided hub that turns “I’m overwhelmed” into a clear, confident next step.
Personalized support in your pocket
30%+
Engagement Increase
One home for every resource
Guidance that adapts to every story
Results
This project exceeded business goals for adoption, rising from a targeted 18% to above 30%. Also, achieving strong user satisfaction shows a real impact for higher retention and cost savings. We proved the trust-building design approach worked, and the platform is now a flagship employee benefit mentioned in recruitment materials.
Key Results & Metrics
Increased monthly engagement with wellness resources as more associates used the hub as their starting point.
Reduced time-to-discovery for relevant benefits by consolidating entry points into one guided experience.
Qualitative feedback highlighted that the experience “felt safe, private, and easy to understand,” especially for first-time seekers of mental-health support.
Metric (250k Users) | Before launch | 1 month after launch | 6 months after launch |
|---|---|---|---|
Monthly Active Users | 20,000 (8%) | 30,000 (12%) | 77,500 (31%) |
Resource Engagement | 53% | 55% | 65% |
User Satisfaction Survey | N/A (no previous surveys) | 61% | 83% |
Webinar Attendance | N/A (no previous webinars) | 24% | 35% |
